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Pruni — 2023 Spec Project

Food Brand

DEEP DIVE INTO THIS PROJECT

Brand Identity  Packaging Design  Social  Copywriting

Pruni is a [fictional] prune brand created by me. It focuses on educating Gen-Z and Millennials on the benefits of the fruit and aims to normalize consumption among these younger generations. My goal with Pruni was to develop a full brand identity that playfully embraces the often overlooked advantages of prunes. Pruni’s Y2K tones contribute to the brand's mission of challenging societal norms, particularly regarding topics deemed improper, especially for the feminine audience. The brand is bold and cool yet welcoming and inclusive. Click the link above or here for a full deep dive into this project.