UM is a [fictional] humorous society and culture podcast created by me. It has a mostly feminine audience ranging from their twenties to thirties. My aim with UM was to do a full brand identity and merch line that encompasses the “no topic is off limits” attitude and filterless humor of its host. The podcast and corresponding branding create an absurd yet relatable escape for listeners. Click the link above or here for a full deep dive into this project.
Special thanks to Kamaria for being the fictional host of UM and Mel for being the fictional guest.